Foveal
About Foveal
Foveal predicts where people are most likely to look first in any image, and in what order. Drop in a photo, poster, ad, social post, or screenshot. It's a fast way to sanity-check a design before it goes out.
How it works
When you add an image, Foveal runs machine-learning models on our server to estimate visual attention. It weighs what pulls human eyes (faces, the main subject, strong colour and contrast, dense text) and blends them into an attention heatmap and a likely looking-order.
Foveal is a prediction: a statistical approximation of first-glance attention, not lab eye-tracking. It can't tell you how one particular person will behave. Treat it as a fast early signal, and still test with real people when the stakes are high.
How to read your results
Heat map
Warmer, brighter areas are where attention is most likely to land. Cool or dim areas are likely to be overlooked.
Looking order
The numbered points (1 → 2 → 3…) show the likely order of glances: what catches the eye first, then second, and so on, drawn as a connected path.
Attention clarity
A score from 0 to 100 for how clearly the image has a single focal point. A high score means one spot dominates; a low score means attention is scattered.
Check a spot
Draw a box around your logo, headline, or call-to-action to see what share of attention it gets, and whether it's seen early or likely missed.
What works best
- Single, clear images: a poster, an ad creative, a product shot, a page mock-up.
- Real exported designs rather than tiny thumbnails.
- Comparing two versions side by side to see which has a clearer focal point.
Privacy
Your image is processed on our server and saved privately to your account history, visible only to you. You can delete any analysis at any time. See the Privacy Policy for the full detail.
Frequently asked questions
Is my image uploaded anywhere?
It's uploaded to our server to produce the result, then saved privately to your account history so you can revisit it. Only you can see it, and you can delete it anytime.
Is Foveal free?
You get 15 free checks when you sign up. For more, you can buy a credit pack; they never expire.
Is this real eye-tracking?
No. It's a prediction from machine-learning models, not a measurement of real eyes. Think of it as a quick early signal.
Which languages does it support?
English and Traditional Chinese (繁體中文). Use the toggle in the top bar.
Who made it?
Foveal is built by Kinoko Studio, a creative studio in Hong Kong.